Competitive intelligence that wins deals — not just decks.
CI programs built for CCaaS, WEM, and AI-powered CX — scaled from a handful of competitors to ~200 with AI-enabled win/loss and battlecard infrastructure.
Competitive Intelligence — what I actually do.
Market & Category Analysis
Map the WEM, CCaaS, and AI-CX category — including consolidation, suite vs best-of-breed dynamics, and where the next category fight will happen.
Win/Loss Programs
Structured win/loss interviews and AI-augmented analysis that surface why deals are actually won or lost — not what reps think happened.
Sales Enablement & Battlecards
Operator-grounded battlecards, objection-handling, and competitive narratives that sellers actually use in live deals.
Analyst & Influencer Alignment
Coordinated analyst relations and CI narrative so the category story shows up consistently across analyst reports, RFPs, and the sales floor.
Buyers don't want suites — they want outcomes. CI only earns its keep when the win/loss insight reshapes positioning, sales motions, and product priorities — not just slides.
Related expertise
Product Marketing Leadership
Positioning, messaging, and GTM strategy that talks about the buyer's measurable outcome — and shortens the distance between product, sales, and operations.
Read more →AI-Powered CX
Strategy, deployment, and operating-model design for AI in service and experience — built around The Ownership Gap Model™.
Read more →Want to talk about Competitive Intelligence?
Schedule a conversation or explore case studies showing how this work translates into measurable outcomes.