An executive who connects AI, operations, workforce, CX, and revenue.
Fifteen-plus years turning operational complexity into measurable business outcomes — with the receipts to prove it.
What Donna brings to the table.
Positioning, messaging, and competitive strategy built from real operational reality — not slideware. Supported 179% WFM revenue growth at Playvox/NICE.
Expanded CI coverage from fewer than 10 competitors to ~200 at Aspect/Alvaria, powering battlecards, win/loss analysis, and executive market intelligence.
$200K+ documented workforce savings, 3,677 overtime hours eliminated, 37% labor reduction, 64% abandonment reduction — across Walmart, Aetna, and Humana.
AI ROI is downstream of operational readiness. Donna aligns AI investments with ownership clarity, workflow continuity, and workforce strategy — not model theater.
Prior authorization, workflow intelligence, and outcome-based operations across payer, provider, Medicare, Medicaid, and commercial insurance.
Fluent across Product, Marketing, Sales, CS, Operations, and Analytics. Translates operator reality into executive strategy and vice versa.
Not just experience — a published body of executive research.
Donna's leadership philosophy is supported by cornerstone articles across Operational Intelligence™, AI, Customer Experience, Healthcare Operations, Product Marketing, and Enterprise Leadership.
Every department owned part of the process. Nobody fully owned the outcome. That is The Ownership Gap™.
AI is not fixing broken operations. It is exposing them.
Product marketing built in operations doesn't sell features — it sells outcomes.
The CX market isn't consolidating. It's being rewired around AI-era operating models.
The silent killers of contact center performance aren't visible on any dashboard — and headcount rarely fixes them.
Most product marketing doesn't fail on messaging. It fails at reality.
Where Donna delivers immediate value.
- Director / Sr. Director / VP Product Marketing (CCaaS, WEM, AI-CX)
- Head of Competitive Intelligence
- Director Workforce Strategy & Transformation
- Director AI-Powered CX & Contact Center Transformation
- Head of Operational Intelligence / Operational Strategy
- Fractional / Advisory executive engagements