The KPI War™ is the quietest kind of operational damage. There's no failed launch, no missed quarter — just every team hitting its number while the enterprise's number doesn't move.
Marketing optimizes leads. Sales optimizes velocity. Operations optimizes cost. CX optimizes effort. Each team wins. Each team's win creates hidden workload for the next team in the chain. Repeat demand climbs. Escalations climb. Burnout climbs. Dashboards stay green.
Ending the KPI War means replacing local scoreboards with shared outcome metrics — owned across function lines, governed at the enterprise level, and tied to incentives that reward the customer outcome instead of the departmental one.